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Know your core values to champion them in design

Founded in values

Speculative Design took form in the early 1990s as a response by designers to the 1980’s embrace of capitalism. Designers were frustrated by serving a mass-market machine without being allowed a thought beyond form and function, and they began to question their role in consumerism’s impact on the planet.

To maintain the spirit of speculative design’s origins, Future Scouting grounds itself in designing according to core values.

Know your core values to champion in design—use this list to help you determine them.

Core Values List
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