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Instructions

  1. Define the future time frame
  2. Research potential future influences/risks to your product and sort them into groups (e.g. business, user, society, environment)
  3. Ideate impacts of risks on each group (use the Futures Wheel)
  4. Cluster into ‘trends’ and write a summary sentence of each
  5. Choose the most interesting/relative trend summary from each group and rewrite them into provocative headlines
  6. If needed, repeat for all themes
  7. Use the headlines as prompts to innovate product features and/or strategy and to gain buy-in for their consideration
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